CIUR (UK) Ltd.

Animal Bedding

Equucel, high-performance horse bedding

Made from cellulose fibres, which are extracted from recycled paper, Equucel is safe, warm, economical, environmentally friendly and totally recyclable. Lasts three to four times longer than traditional bedding products.

  • Easy to handle
  • 100% recycled
  • Warm and Cosy
  • Easy disposal
  • Low Carbon Footprint
  • Highly absorbent

Why use Equucel?

Equucel is easy and convenient to use. Available in easy to handle bags or more economical 500 kg bags for use in larger yards.

It’s extremely warm, economical, user friendly, harmless to skin and has excellent green credentials as it’s made from recycled paper that originates from sustainable sources and at the end of its life, is totally biodegradable.

Due to the way the product is used, what gets removed from the stable during mucking out is significantly less than would be removed with straw. This means the size of the manure heap in the stable yard builds up more slowly and has to be cleared less often.

Using Equucel

The Equucel pellets are easily distributed across the stable floor by fork, shovel, broom and hand to the required depth.

We recommend that Equucel is laid to a 10cm depth which, for a 3.6m x 3.6m stable, would use approximately 200kg of product. Once laid, the horse or pony will gradually break down the pellets to a soft flaky consistency by their natural movement within the stable.

When changing the bedding, the product will have darkened and taken on a fluffier appearance where an animal has urinated so it’s easy for the person mucking out to see exactly what needs to be removed.

Over time this leads to significantly less bedding waste and lasts 3 to 4 times longer than conventional alternatives...



“I would recommend Equucel to anyone who wants superior bedding for their animal."

Wilf Bowman-Ripley (Carriage Driver)
Horse Pairs National Champion

"I have used Equucel pellets for the last month with 2 horses, 1 of which has a dust allergy."

The horse with the dust allergy has shown no adverse affects when using Equucel. The bedding is easy to deal with and has been the most absorbent I have come across, whilst also eliminating strong smells.

The horses find it comfortable to lie on and after a while the pellets break down but still prove to be absorbent. Also it is the only paper bedding that does not fly away across the yard when in the wheelbarrow!

Kim Parker from Ashford Cleave Eventors

Sara Richards is a Small Tour Dressage Rider and a British Dressage Accredited Coach in the UK. She has trialled the Equccel product and her testimonial is below.

"I really like the bedding it is very absorbent, quick to muck out and completely dust free. It is firm enough to not move underfoot when the horse gets up after lying down. It doesn’t seem to ‘fluff’ up as much as wood pellets. I’m happy with the bedding and the horse seems happy with it too."

Sara Richards – British Dressage Accredited Coach


Mike Zeraschi

Mike Zeraschi
Business Development UK & Overseas
Tel.: +44 (0) 8455 564 143
Mobile: +44 (0) 7961 706 595


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